I design for impact and lead with strategy.
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With over a decade of experience, I’ve helped startups and enterprises in fintech, healthcare, and e-commerce transform complex requirements into intuitive, compliance-ready digital products. My career has spanned everything from launching the first website for a local business to leading design for products used by millions — always with a focus on balancing user needs, regulatory standards, and business growth.

Grounded in a master’s degree in psychology, I bring deep empathy for users and a research-driven mindset to product strategy. Over the years, I’ve led cross-functional design teams, partnered with engineering and product leaders, and worked directly with executives to shape roadmaps and go-to-market strategies. My leadership has included driving design systems adoption, delivering MVPs in under 90 days, improving retention by up to 35%, and running dozens of discovery initiatives to uncover opportunities for scale.

I specialize in building inclusive, resilient, and scalable product experiences for high-stakes industries, with a strong track record in KYC, AML, and accessibility. As a leader, I foster collaborative, high-performance teams that can move quickly while staying aligned with compliance and business goals.

Outside of work, I’m an advanced scuba diver, a skydiver, and a painter, but my true passion is helping teams build products that people trust.